"How to Kill the Entrepreneurial Spirit"

I enjoyed reading the article " How to Kill the Entrepreneurial Spirit" by Larry Farrell very much. I found all of the stories of not only the successful businesses very interesting but also the not so successful business interesting as well. The story about Xerox especially, I was extremely shocked that Xerox invented so many break through products such as the first computer and first fax machine and due to bad marketing lost billions of dollars of profit. The story of Xerox is a perfect example of bad marketing and just goes to prove that no matter how good your product is you need to have marketing skills as well to go along with it in order for the business to be successful. After reading this article I have learned that in order to have a successful business you need to not only have a good product but also good marketing as well to go along with that good product, if you have both of these attributes then your business will be successful.