Today's economy has lead to people feeling "shopper's guilt" and "luxury shame" which has caused a problem for many luxury brands. How do we fight back against this? Here are some tactics being used by the many companies trying to solve this problem.
Three Main Tatics:
- The Internet/Online Shopping: having your product avaliable throughout the internet is are very effective way to avoid shopper's guilt because people don't feel as guilty when they are purchasing luxury products over the internet because it is much more personal; you are the only one that knows you are buying the products. Online shopping allows you to purchase the luxury brands and products that you want while having the privacy of being in your own home.
- Charity: Having money being donated to charity whenever one of your products are purchased is another way to help get passed shopper's guilt. When people know that their money is being given to a charity it makes them feel alot better about buying the luxury brand because they know their money is going to a good cause.
- Novel Shopping Experience: opening up pop-up stores in malls and other new locations is another method of helping avoid shopper's guilt. If people are surprised by new luxury stores that they didn't know existed they are often tempted to go inside and look and by just seeing it by surprise they don't get the chance to avoid it in the first place.
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